Introduction to Apex.
What is Apex and why does it exist?
Apex simplifies the advertising process for you by utilizing your past sales history and branding to automatically create native ads that circumvent ad-blocking software - making Apex ads 6x more powerful than any ad we’ve tested.
These ads are strategically placed near the top of search results on REW's search pages, ensuring maximum exposure to homeseekers who are actively searching for homes in their target market.
Who is Apex for?
Apex is for real estate agents aiming to position themselves as experts in specific neighbourhoods, and to effectively market themselves to potential clients looking to buy or sell properties.
- Experienced neighbourhood specialists: Apex caters to agents with extensive knowledge and experience in specific neighbourhoods. These agents understand the local market dynamics and can provide valuable insights to those looking to buy or sell properties in those areas.
- Agents targeting consumer needs: Apex provides a platform for you to strategically market yourself to potential clients actively seeking real estate services. By showcasing your expertise and specialization, you can attract the attention of potential buyers or sellers who require guidance from professionals with specific neighbourhood knowledge.
- Creating name and face recognition: A key advantage of utilizing Apex is the opportunity for you to generate widespread exposure, and create name and face recognition. By consistently appearing in native ads on REW's search pages, you increase your visibility and establish a presence that can influence future real estate decisions. Familiarity with an agent's name and face can instill confidence and make homeseekers more likely to consider you for their future real estate transactions.
How Apex works.
The key features of Apex’s advertising process are as follows:
- Apex harnesses your sales history and branding: Apex leverages your past sales history and branding to create compelling native ads. By showcasing an agent's track record and professional identity, the ads establish credibility and attract the attention of potential clients.
- Prominent placement on search pages: Apex ads appear near the top of search results on REW's search pages, increasing their visibility to visitors seeking properties. This key placement ensures that your ads are prominently displayed and effectively capture the attention of potential clients.
- Native ads for a better consumer experience: Apex's native ads seamlessly blend in with the REW aesthetic, providing a better consumer experience and overcoming the “banner blindness” that comes from constantly visiting advert-heavy websites. By being integrated and naturally fitting into the search experience of homeseekers and sellers, and through their ability to bypass ad-blockers, Apex ads have higher conversion rates and ensure that your advertising efforts reach your intended audience.
- Adapting to no sales history or unique markets: In cases where you have no sales history to utilize, or operate in a market where a sales history is not available, Apex adapts by exclusively using your branding. This approach resembles traditional physical advertising, allowing you to promote yourself effectively even without a sales track record.
Apex pricing.
Apex pricing varies depending on the available exposure of each market, speak with your REW Account Manager for more details.
Frequently Asked Questions
What is Apex?
Apex is a dynamic, content-based, unblockable advert for a great agent in a local market.
How does Apex work?
Apex utilizes your past sales history and branding to automatically create native ads that circumvent ad-blocking software and appear near the top of REW search results.
What does Apex do for me?
By targeting specific customer segments, Apex empowers you to effectively market yourself to consumers looking to buy or sell properties, enabling you to showcase your expertise, gain exposure, and create name and brand recognition.
What results can Apex deliver for me?
Apex is 6x more effective than any ad we’ve ever tested.
What is a “native ad”?
When we say that Apex is a “native ad”, we mean that it is an advert that’s not a “traditional advert” as it seamlessly blends in with the REW aesthetic, providing a better consumer experience and overcoming the “banner blindness” that comes from constantly visiting advert-heavy websites.
By being integrated and naturally fitting into the search experience of homeseekers and sellers, and through their ability to bypass ad-blockers, Apex ads have higher conversion rates and ensure that your advertising efforts reach your intended audience.
Where do Apex ads appear?
Apex ads appear near the top of search results on REW's search pages, ensuring your ads are prominently displayed to effectively capture the attention of potential clients.
How much management does Apex require?
We know how busy you are - your Apex data is automatically aggregated, meaning that there is zero management from your side.
How do I sign up for Apex?
Simply contact your REW Account Manager.